Social Media - The Make or Break of Your Event

Make the most out of your event with social media

When it comes to hosting an event for your business, whether it is in person or online, every host dreams of it being a hit. Let’s face it, this is the point of it in the first place. Why even have an event if your goal isn’t for it to be a success?

A successful event is a great opportunity to give clients or customers a sense of who you are as a brand, purchase products or services, as well as create brand awareness. Events are also a great chance to invite new prospects, who may not be as familiar with your business while further strengthening connections with your customers.

Planning takes the guessing out of your event.

What how do we monitor the success of an event

Ultimately, after reflecting on an event we measure the effectiveness by the people who attended and their feedback. It is as simple as that.

Hosting an event that no one attended is a business owner’s worst nightmare. A close second to no one attending at all is expecting a large turnout to only be disappointed when only a few turn out.

Social media can be a great tool to help make certain this doesn’t happen. It can also help pre-determine interest in the event to help keep expectations in check and allowing business owners to plan accordingly.

How social media can impact your event

Social media can’t make people show up, but it can help you maximize the turnout before the day even comes.

Believe it or not, there is a sort of science behind the when, where, and why you post to promote your event. Post too early and people lose interest or simply forget. The classic “ Oh I meant to go to that” will be the ring the week following the event.

On the flip side, post too late, and your target audience will not appropriately be able to plan to make this. This could turn what was meant to be a fun event into a chore for you after work. However, if you had time to plan by posting the event in advance then it can be a fun event to look forward and take a break from the daily routine.

Additionally, events tend to be best promoted through Facebook followed by Linkedin depending on your related fields. On these platforms, you can see people who are interested in the event, pictures, and graphics associated with the event, as well as the most important information such as when and where the event will be taking place.

Here are some benefits of social media usage to promote your event:

  • Creates Buzz In today's day and age of instantaneous gratification, promoting and endorsing your event will not only give consumers the opportunity to look forward to it but also creates anticipation. By creating an event page it can act as a vessel for all things surrounding the event. Guests can quickly refer back to the page days and even moments before the event to check on updates and relevant information with a click of a button.

  • FOMO is real Fear of missing out often is an incentive for most people enough to participate in something. Things like early bird deals and seeing other guests hyped about the event are all things that create this sense of urgency for consumers. Understanding this as an event planner or host gives you the opportunity to create a desirable post showcasing all the things that someone otherwise would be able to do if they do not attend the event.

  • Pre Purchase of tickets or entry fees allows guests to be more inclined to participate. This is not only for the guest but also for the ease of you and your team. If it is an event that costs, pre-purchased tickets give the staff less of a load on the day of the event and gives the guest a better experience. All around pre-purchasing tickets or entry fees are a win-win for all parties involved.

How to use Social Media to increase attendance at your event

Now that you understand why social media is important we will give you the tools to maximize the potential of social media.


By incorporating hashtags in your event and even before does a couple of things to help create a great event. It allows users to see all photos, posts, and content related to the event- even if they are not followers. This opportunity to see people outside of your circle in attendance would be missed if not for hashtags. Overall, it adds an additional level of excitement.

It also gives customers a sense of belonging and involvement within the event. The guests are then associated with your brand. This creates and strengthens the sense of community surrounding your image. Overall, it adds an additional level of excitement.

You want to encourage and give easy ways for guests to interact with your page before and during the event.

Facebook Event Page

Utilizing Facebook's event page is essential in the digital world. Creating an event gives all viewers access to all relevant information surrounding the event. This includes location, time, and date. Other details that further strengthen the probability of someone attending the event is seeing other users who are attending or interested in the event. Once you opt to “attend” or show you are interested in the event page Facebook will give updates as the date gets closer.

Post on the event page throughout the event or before can keep guests respectfully informed such as rain modifications, updated specials last minute, or even influence those on the edge on deciding to go.

Actively post short but informative post across platforms

In addition to Facebook, other social media platforms such as Linkedin, Instagram, or even Twitter can also aid in the outcome.

Linkedin would be a good platform to reach business or professional contacts. This can show the legitimacy of your event to your colleagues. This application is often underestimated. However, a benefit of this is once someone in your network likes, shares, or interacts with your post then their whole network also will see your post as well.

Instagram and Twitter have features such as “Stories” or “Fleets” which is helpful in creating anticipation in set up or “behind the scenes” shots which could interest some participants.

As a rule of thumb, it is best to share all content on all forms of social media in order to captivate different audiences.

Keeping content short and sweet is best for higher engagement. Long posts may discourage viewers from reading and thus not engaging at all. Make it easy for your audience to connect with you and the page.

Still don't know where to start?

Need help to create a successful promotion for your event with it supported through social media? Don’t know where to start? Contact us at Touvus to give you the tools to create a successful event.

We offer services such as social media management to allow you to focus on creating the best event, products, and services for your clients.

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