Beyond boosting sales or promoting your business, what is the benefit of social media?
Social Media platforms are nothing new, they’ve been around and thrived for more than a decade. Many have come and gone like fashion fads, but the staples have remained and grown to be an undeniable part of modern society. Most of us use them on a personal level, but many small to mid-size businesses are still uncertain about how they can be beneficial for them and if they are worth the time and effort. Good social media management can be a full-time job depending on your digital footprint.
The bottom line is, in today’s market, you are missing out if you aren’t taking advantage of social media. So what are the benefits beyond dollar signs for social media to your business?
Here are our top 5 reasons beyond sales and promotions that your business should be utilizing social media.
Boost awareness for your brand.
More than three billion people use social media. Often many of these people are on multiple platforms With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.
Put a human face with your business.
To be able to connect with customers and potential customers you have to show a human side. The ability to make a real human connection is one of the best benefits of social media. This is true for people, but businesses especially.
Keep your business top of mind
The vast majority of social media users check their accounts a minimum of once per day, and most are checking them several times throughout the day. Chances are you were even drawn to this article from social media. Social media allows you to connect with followers every time they log in.
Manage your business’ reputation
Chances are people are already talking about you on social media. Take a minute and let that sink in. Whether or not you’re there to respond to it is up to you. Hopefully, these conversations are positive. You could be using these compliments as organic promotion, but if by chance they are negative comments you can take control before they turn into something harder to fix. Social media is the new “word of mouth” trash talk online could be hurting your business more than you think.
Customer engagement, service, and support
Social media allows you to engage and interact with your customers in a way that was never possible before. You can respond to comments and questions in real-time, never leave them looking for answers that may take them away from your brand or lead them to your competitors.
Monitoring and engaging in social media isn’t always easy. It requires time and research and a little splash of creativity. Many companies now offer social media management services as part of their marketing packages.
At Touvus, LLC, we specialize in taking the burden of Social Media off the shoulders of our clients. Many of them run small businesses where their time is better spent working directly with customers or attending to their craft. Our approach is to give small businesses their very own support team for social media at a price point that will never break the bank, no matter how little or how much your business needs.
You can go to Touvus.com to see our upfront, transparent pricing. We look forward to starting a conversation to help your business grow!